Chamonix is a ski resort and in the summer great for hiking. It held the first Winter Olympics in 1924 and has been a popular mountain resort. And it is also a great place to buy skiwear and outfit for any mountain sports.

After dinner one night, we strolled through the main street – the crowd was thinner and the mountains were dark (no ski operation in the summer).

We were curious how many brands of sportswear have their own store here. In case, you are not interested in the shops, we have photos of the mountains here.

Moncler

Patagonia

Rossignol

Unless it is in a major city like New York, most of these brands are not sold in their own stores. They are typically retailed in a specialty sports store that carries various different brands.

Columbia

North Face

All the brands were selling puffy jackets with practically the same design. Perhaps what they stuff the jackets with (polyesters and feathers ?) are different and thus perform more effectively or less ?

Lafuma- Eider

Icebreaker

While Chamonix is touristy and it is definitely not an inexpensive place to buy mountain sportwear (until they are on sale), it does offer the widest selection in a small area.

Mamut

Peak Performance

One can practically walk from one end of the main street to the other end within 20 minutes or less. It must have the highest density of mountain sportswear store in Europe.

Salomon

Narapijri

A few brands are known for beach wear and they also have shops here ?!

Rip Curl

Billabong

We are happy with our outfit so we did not buy anything.

Millet

Bogner

We counted at least 15 brands here. Window shopping can be fun too.