Witte de Withstraat (click here and here to see earlier posts) – probably the coolest street in Rotterdam, starts actually as Schiedamsedijk from the east near the Maritime Museum.

Margreeth Olsthoorn – a designer fashion store has a prime location here. I have never heard of this name before.

It is located on the corner of Schiedamsedijk and Westersingel.

This store likes to spread its fashion beliefs and philosophies on its awnings. It also like to put the designers’ names on its windows in “The Matrix”‘s style and on the pavement in front. These statements in English probably sound less pretentious to local Dutch ears.

“Fashion is a language”

“The difference between style and fashion is quality” …

… Maison Margiela

“Elegance doesn’t mean being noticed, it means being remembered”

“Fashion is architecture: It is a matter of proportions”

“Style is primarily a matter of instinct”

“I wear lots and lots of sunscreen”- I doubt if this piece about wearing something is made by the store but it stands right next to the store. See the tiny plaque at the bottom ? Behind this piece is a gallery NL=USart. Parody ?

I noticed that in Rotterdam, English quotes are very popular so much so that many of them, literally writings on the wall, are used as decoration on buildings.

Here is an example: ” in the future everyone will be famous for 15 minutes” by Andy Warhol on Witte de Withstraat.  May be it is a Dutch thing which could also explain the “fashion statements” I showed above.

At the other end of Witte de Withstraat just before the road continues into Museumpark stood this artwork on top of a building of the Museum Boijmans van Beuningen.

“Breathe Walk Die” by Ugo Rondinone

As it has been said in earlier posts including this one here, the whole area is worth a lot of exploring.