Category: media

  • The Different Values of HSBC

    “Different Values” is a series of print ads created by JWT for HSBC in 2008.  They were seen at US airports, mostly inside a ramp. I love its relativistic, Rashomon-like qualities. In the examples above, they had three different images and one word, or three different words and same image; a fourth panel shows the HSBC…

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  • Jet Lag / Lost In A Moment

    Jet Lag / Lost In A Moment

    I am reading “Pattern Recognition” –  a sci-fi-ish fiction by William Gibson.  His style in describing all things near-futuristic can sometimes be abstract, to say the least. But it surely beats something that reads like a fanboy’s wish lists of next-generation gadgets.  The main character is a media consultant who is psychologically “allergic” to certain…

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