Month: November 2013
Floralp butter advertising campaign
We have not posted on the topic of advertising for quite a while. The last set of posts directed to the advertising of HSBC in airports worldwide has been a perennial favorite of this blog – if you are curious, you can find them here, here, and here. Floralp is a Swiss brand of butter…
Livraria Cultura @ Shopping Iguatemi, São Paulo
This is the third bookstore that I came across in my two-and-a half-day stay in São Paulo. This Livraria Cultura is situated in one of the more luxury shopping malls in town (Tiffany & Co., Louis Vuitton are its neighbors). Like the shop they have in downtown on Avenida Paulista (see my post here), the entrance…
Livraria da Vila @ Alameda Lorena, São Paulo
This is the second bookstore that I came across in downtown São Paulo. I almost missed it because of its non-descript modern Brutalist facade. The size of the store and the neighborhood in which it is located (Rua Oscar Freire) reminded me of SoHo in New York and Rizzoli on West Broadway (closed since late…
Pampas & Gaucho, Rio Grande do Sul
While in Brazil, I had a chance to visit its southernmost state – Rio Grande do Sul. From Sao Paulo, we flew to Porto Alegre which is the capital of the state. The airport has on its walls these large-scale mosaics of life on the Pampas. They are black-and-white pictures made with thousands of colored tiles.…